When you reach the age of 40, the skin begins to show signs of the natural aging process. Deeper wrinkles appear, the skin loses elasticity, becomes duller, and the first age spots may start to appear. These changes are primarily due to a decrease in the production of collagen and elastin, essential proteins that keep the skin young and firm. Additionally, the natural process of skin exfoliation slows down, leading to an accumulation of dead cells and making the skin less radiant.

But the good news is that it's never too late to start a targeted beauty routine. With proper care and consistency, you can notice significant improvements in the health and appearance of your skin and overall well-being. A well-planned beauty routine for those over 40 should focus on three main goals: deep hydration, wrinkle prevention, and restoring skin elasticity. Let's see how.

THE GOOD NEWS IS THAT THE AGING OF THE SKIN CAN BE COUNTERACTED.

Adopting a healthy lifestyle is crucial, especially after 40. It is essential for having firm and radiant skin, as well as for improving overall well-being; adopting it is not something to be postponed. Here are our tips:

1. Balanced Diet:
A diet rich in fruits, vegetables, lean proteins, and omega-3 fatty acids provides your skin with essential nutrients to maintain elasticity and hydration. Consider also taking antioxidant-rich supplements, such as those containing tomatoes, which studies have shown to have highly effective antioxidant properties.

2. Exercise:
Regular physical activity improves blood circulation, helping to oxygenate and keep the skin healthy. Sweat produced during exercise also aids in clearing pores for healthier and firmer skin.

3. Hydration:
Drinking enough water is essential to keep the skin healthy. Water helps eliminate toxins and maintains radiant skin. If you have no contraindications or specific health reasons, aim to drink at least 10 glasses of water a day.

4. Quality Sleep:
During sleep, the body regenerates and repairs damage incurred during the day. Quality sleep is a significant beauty secret. Ensure you get enough sleep to allow your skin and brain to recover.

5. Avoid Smoking and Excessive Alcohol:
Smoking and excessive alcohol consumption damage the skin and accelerate the aging process. Avoiding them contributes to preserving skin health and beauty.

6. Stress Management:
Life can be particularly stressful at 40, but it is crucial to learn how to manage stress. Chronic stress has a very negative impact on skin health (and more). Practicing yoga and meditation helps reduce stress and maintain healthy, toned skin.

Around the age of 40, the skin begins to show the first true signs of aging, with wrinkles becoming a central concern to address. At this age, a high-quality anti-wrinkle cream is essential for your beauty routine. Anti-wrinkle creams are formulated to reduce the appearance of existing wrinkles. They also contain antioxidant ingredients that stimulate collagen production and contribute to improving the skin's texture, repairing it and making wrinkles less noticeable.

An anti-wrinkle face cream is also crucial for preventing the onset of new expression lines: it helps protect the skin from damage caused by free radicals and maintains its elasticity, as a preventive measure, creating a true skin shield.

Both moments are important and serve different purposes.

In the morning, your skin needs to be hydrated and protected against environmental damage (fine particles and other types of pollution), sunlight (UV rays), and screen light. Careful protection is essential in the morning.

The evening is the time for deep cleansing and the application of products that address specific issues, corrective based on your skin's characteristics, and regenerative. The skin absorbs active ingredients more effectively during sleep. Applying cream with an extended massage (5-10 minutes) multiplies the beneficial effects of the products: consider whether you have more time in the morning or evening for this.

Once a week, treat yourself to a face mask.

THE KEY IS CONSISTENCY: CREATE YOUR ROUTINE.

You're 40 and finally want to take care of your skin – that's great news! When you start setting up your beauty routine, you need to choose products that are of high quality and suitable for your skin type. Look for facial creams with active ingredients that have anti-aging properties, enriched with natural ingredients that won't irritate your skin and will seamlessly fit into your care routine. Grape, blueberry, and tomato derivatives help improve skin tone, elasticity, and radiance. Grapey Anti-Age is an excellent choice, thanks to its extract of unripe grape skins and grape seed oil from Vitis vinifera, providing powerful regenerative and anti-aging effects by harnessing the antioxidant properties of grape polyphenols.

A TIP FOR EVERYONE: CHOOSE NATURAL PRODUCTS.

Cleansing is essential for effective skincare: you should always start with cleansing, do it carefully, and never skip it. Only in this way can you free the skin from impurities and ensure that the active ingredients of your products are properly absorbed.

If you wear makeup, you must make sure to remove all makeup before cleansing your face. Do this with a makeup remover suitable for your skin type (dry, oily, or combination). Tie your hair back with a headband to keep it away from your face. Make sure you have cotton pads on hand and wash your hands. Use a gentle cleansing milk to remove makeup, applying a small amount to cotton pads for removing eye and lip makeup. Leave the cotton pad with the makeup remover on your eyes and lips for a few seconds to soften the makeup. Then, very gently, wipe away the makeup, being careful not to rub vigorously to avoid irritation, especially around the eyes—a highly sensitive area where capillaries can easily break.

WE REITERATE: REMOVE MAKEUP EVERY NIGHT, WITHOUT EXCEPTIONS.

If you don't apply makeup, go straight to facial cleansing: use a cleanser to remove impurities and what the skin has absorbed from the environment throughout the day. At 40, the skin tends to have more dryness issues compared to the age of 30: use a gentle cleanser that removes impurities without damaging the skin barrier.

Massage it onto damp skin with circular motions, from bottom to top, focusing on areas prone to oiliness (chin, nose, forehead). Then, rinse thoroughly with lukewarm water and dry with a clean towel.

DOUBLE CLEANSING
If you have oily-prone skin, do a double cleanse once a month. This technique involves two distinct cleaning phases to ensure thoroughly clean and impurity-free skin. Start with an oil-based cleanser, followed by cleansing with a foaming cleanser to remove any residue of oil and other impurities.

The main benefits of double cleansing are numerous:
- Effective makeup removal: Makeup remover oil is particularly effective in removing waterproof and long-wearing makeup.
- Thoroughly clean skin: The combination of both phases ensures that all types of impurities, including environmental pollutants and bacteria, are eliminated, reducing the risk of acne and skin irritations.
- Brighter skin: By removing excess sebum and pores from impurities, double cleansing improves the overall appearance of the skin, making it more compact, radiant, and even.
- Better absorption of subsequent products: Thoroughly clean skin more effectively absorbs the products in your skincare routine, such as serums and moisturizers, maximizing their benefits.

AND REMEMBER: NEVER FORGET THE NECK.

Exfoliation is important for removing dead cells and achieving brighter skin. At 40, it's crucial to do this without damaging the skin barrier: choose a gentle exfoliating product and use it based on your skin's characteristics. Scrub is a valuable tool but should be used at the right intervals. Exfoliate your face once a week if you have oily skin, once every 10-15 days if you have combination skin, and once a month (or more frequently) if you have dry skin. Get to know your skin: assess its results and needs to care for it with the right products and frequency for you.

YES TO SCRUB, WITH THE RIGHT FREQUENCY.

The use of a toner or serum can be beneficial in addressing specific skin issues, and you should be aware of your skin's characteristics. At 40, it's common to experience dull and lackluster skin: in this case, look for a serum enriched with vitamin C to enhance its brightness. If you have oily skin, seek a toner with astringent properties. If you have combination skin, apply the toner only to the areas with a tendency to be oilier. Apply the toner after cleansing and the serum immediately after, before applying the cream.

The eye contour is the most delicate area of your face: it can be easily damaged, has fragile capillaries, and is prone to developing wrinkles and dryness, especially after the age of 40. The cream in this area should always be applied with greater care and less pressure. If your skin is particularly delicate, use a specific eye contour cream that will glide very easily; otherwise, use face cream but apply it with gentleness, gently tapping with your fingers to avoid causing damage.

KEYWORD FOR THE EYE CONTOUR: GENTLENESS.

At 40, it's essential to use an anti-aging cream, without exceptions. Apply it with a massage using circular and upward motions, focusing particularly on areas most affected by expression lines and wrinkles: the sides of the mouth, forehead, and the neck - never to be forgotten because it's precisely at 40 that the most noticeable signs emerge here.

Choose natural products with moisturizing and anti-aging properties. The anti-aging action will help both counteract the future appearance of wrinkles, improving the firmness of your skin, and repair existing expression lines.

The massage stretches the skin, oxygenates it, reactivates microcirculation, promotes the expulsion of toxins, and helps smooth out wrinkles. A prolonged massage enhances the absorption of the active ingredients in the cream: give yourself 10 minutes a day, and you'll see the results.

APPLY THE CREAM WITH A MASSAGE: CREATE YOUR OWN ROUTINE.

Adopting a healthy lifestyle is crucial, especially after 40. It is essential for having firm and radiant skin, as well as for improving overall well-being; adopting it is not something to be postponed. Here are our tips:

1. Balanced Diet:
- A diet rich in fruits, vegetables, lean proteins, and omega-3 fatty acids provides your skin with essential nutrients to maintain elasticity and hydration. Consider also taking antioxidant-rich supplements, such as those containing tomatoes, which studies have shown to have highly effective antioxidant properties.

2. Exercise:
- Regular physical activity improves blood circulation, helping to oxygenate and keep the skin healthy. Sweat produced during exercise also aids in clearing pores for healthier and firmer skin.

3. Hydration:
- Drinking enough water is essential to keep the skin healthy. Water helps eliminate toxins and maintains radiant skin. If you have no contraindications or specific health reasons, aim to drink at least 10 glasses of water a day.

4. Quality Sleep:
- During sleep, the body regenerates and repairs damage incurred during the day. Quality sleep is a significant beauty secret. Ensure you get enough sleep to allow your skin and brain to recover.

5. Avoid Smoking and Excessive Alcohol:
- Smoking and excessive alcohol consumption damage the skin and accelerate the aging process. Avoiding them contributes to preserving skin health and beauty.

6. Stress Management:
- Life can be particularly stressful at 40, but it is crucial to learn how to manage stress. Chronic stress has a very negative impact on skin health (and more). Practicing yoga and meditation helps reduce stress and maintain healthy, toned skin.

Industrially formulated cosmetics can contain aggressive ingredients capable of undermining the efforts dedicated to the beauty routine and even damaging your skin. At 40, you can no longer use products that put the health of your skin at risk. Choose natural products, free from harmful chemicals such as parabens, sulfates, petroleum-based ingredients, and silicones.

Choosing cosmetics with high-quality ingredients is essential, especially as you reach 40. Opt for natural cosmetics formulated to provide targeted benefits to the skin, from hydration to addressing discolorations, from anti-aging action to toning and brightening effects. Using high-quality cosmetics helps you avoid harmful ingredients and maximizes the benefits on your skin, contributing to keeping it healthy.

Maintaining hydrated skin is crucial. Over time, the skin tends to become drier and lose elasticity, which can lead to wrinkles and visible signs of aging. The daily application of an excellent moisturizer helps keep the skin soft and supple. Choose creams containing natural oils that provide deep hydration.

If you take care of your skin's hydration, it will be more resilient to environmental damage and appear firmer and more radiant. So, never forget to apply face cream at least twice a day.

Cleaning your face twice a day with care is essential to maintain healthy and radiant skin, not only when you are very young or if you have oily skin. Throughout the day and night, your skin accumulates dirt that can clog pores and lead to issues like blackheads and acne. Morning cleansing removes these residues and prepares the skin for the application of your skincare products. Evening cleansing is equally crucial as it removes makeup, accumulated dirt from the day, and various environmental impurities. Moreover, nighttime is when the skin repairs and regenerates, so thoroughly cleaned skin absorbs beneficial active ingredients better. Ensure to use a gentle cleanser and apply it with lukewarm water using gentle massages, paying attention to areas prone to oiliness.

Protecting the skin from UV rays is crucial at all times, and even more so at the age of 40. The data is clear: 91% of melanomas are attributed to improper UV exposure. If the skin, especially around the age of 40, is not carefully protected, significant signs of aging may manifest. Shielding the face from UV damage is now a priority. During summer, it's essential to protect the skin with sunblock creams.

However, even away from the beach and during fall and winter, using a facial cream with UV protection is crucial. Grapey's creams are formulated with grapes, grape seeds, and grape skins, making them potent natural UV blockers.

Apply the UV protective cream every morning before heading out to shield your skin from the harmful effects of sunlight, ensuring the health of your skin.

Antioxidants combat free radicals and help prevent aging: choose a cream enriched with natural antioxidants.

Grape derivatives, for example, contain polyphenols rich in natural antioxidants. We recommend Grapey Anti-Age, a potent extract from unripe grapes, which has demonstrated antioxidant efficacy surpassing vitamin C by +124%.

Grapey Anti-Age is an ideal face cream for a complete and natural beauty routine. Derived from unripe grapes and enriched with grape seed oil extract, this cream is rich in antioxidants that keep your skin firm, prevent aging, and treat expression lines. Grape polyphenols, in fact, improve the elasticity and radiance of the skin, helping you maintain a youthful and toned appearance. The formulation is enriched with tomato oil (rich in lycopene) and blueberry oil (rich in omega-3), working in synergy with the antioxidant power of polyphenols, providing additional protection and hydration to your skin. Grapey Anti-Age is also free from parabens, sulfates, and other harmful chemicals, making it a safe and natural choice for your beauty routine. Start your natural skincare today: Grapey Anti-Age is your ideal ally.