Skincare becomes increasingly crucial with the passage of time. Around the age of 35, the skin begins to show significant changes, losing its firmness, and the first wrinkles start to appear. Collagen production decreases, the skin loses its natural elasticity, and the first deeper wrinkles and expression lines may begin to appear. The skin's barrier function weakens around the age of 35, cell turnover slows down, and elasticity reduces. This leads to the first wrinkles, skin discolorations, and drier areas. To counteract all these signs of aging, a targeted and consistent beauty routine is essential.

THE GOOD NEWS IS THAT SKIN AGING IS SLOW AND CAN BE COUNTERED.

An effective beauty routine can bring numerous benefits to your skin. First and foremost, it helps prevent signs of aging, such as wrinkles and loss of skin elasticity. It also keeps the skin hydrated and radiant. In the case of specific issues, a targeted skincare routine helps treat and resolve them. For example, a regular and proper beauty routine minimizes enlarged pores, improves skin texture, and reduces blemishes and discoloration. Moreover, healthy and well-cared-for skin is more resilient to external aggressors, such as pollution and damage from UV rays.

One of the most common questions when it comes to skincare is whether it's better to do your skincare routine in the morning or at night. The truth is that both times are important. In the morning, your skin needs hydration and protection from environmental damage such as UV rays and pollution that it will be exposed to throughout the day. In the evening, on the other hand, is the ideal time for a deep cleansing and the application of products that address specific issues, corrections based on your skin's characteristics, and regenerative products. The skin absorbs active ingredients better while you sleep. Applying with a prolonged massage multiplies the beneficial effects of the products: you can decide whether you have more time in the morning or at night.

CONSISTENCY IS THE KEY.

One of the essential steps in the post-35 years beauty routine is the use of a quality anti-aging cream. Anti-aging creams are specially formulated to stimulate collagen production, improve skin elasticity, reduce the appearance of wrinkles, as well as repair existing expression lines. It is essential to look for a cream with specific natural active ingredients capable of activating an anti-aging, even preventive, action. Once you find the perfect cream, the difference is made by regular use.

One of the first considerations when starting a beauty routine around the age of 35 is the choice of products, which should be of high quality and suitable for your skin type. Look for face creams with anti-aging properties enriched with natural ingredients such as grape and blueberry derivatives or vitamin C to improve skin elasticity and radiance. Grapey Anti-Age, for example, is an excellent choice thanks to its extract of unripe grape peels and grapeseed oil from vitis vinifera for a powerful regenerating and anti-aging action, harnessing the properties of grapes (polyphenols).

A GENERAL TIP: CHOOSE NATURAL PRODUCTS.

Cleansing is crucial for effective skincare: you should always start with cleansing, do it carefully, and, most importantly, never skip it. Only in this way can you free your skin from impurities and ensure that your skincare products penetrate and are properly absorbed.

If you apply makeup, you must make sure to remove all makeup before cleansing your face, and do so with a makeup remover suitable for your skin type (dry, oily, or combination). Pull your hair back with a headband to keep it away from your face. Ensure you have cotton pads at hand and wash your hands. Use a gentle makeup remover and apply a small amount to cotton pads for removing eye and lip makeup. Leave the cotton pad with makeup remover on your eyes and/or lips for a few seconds to soften the makeup. Then, gently wipe away the makeup, being very careful not to rub vigorously to avoid irritation, especially around the eyes, which is an extremely delicate area (capillaries can easily break).

AGAIN: REMOVE MAKEUP EVERY NIGHT WITHOUT EXCEPTION.

If you do not wear makeup, go straight to cleansing your face. Use a cleanser suitable for your skin type to remove impurities, excess sebum, and environmental pollutants your skin may have absorbed. At the age of 35, the skin tends to have more issues with dryness compared to when you were in your 20s, so use a gentle cleanser that removes impurities without damaging the skin's natural barrier.

Massage the cleanser onto damp skin using circular motions, paying attention to areas prone to oiliness (chin, nose, forehead). Then, rinse thoroughly with lukewarm water and pat dry with a clean towel.

DOUBLE CLEANSING
Double cleansing involves two distinct cleansing phases to ensure thoroughly clean and impurity-free skin. The process begins with the use of an oil-based cleanser, followed by cleansing with a water-based cleanser to remove any remaining oil and other impurities.

The primary benefits of double cleansing include:
1. Effective makeup removal: Oil-based cleansers are particularly effective in removing waterproof and long-wear makeup.
2. Cleaner skin: The combination of both phases ensures that all types of impurities, including environmental pollutants and bacteria, are eliminated, reducing the risk of acne and skin irritations.
3. Brighter skin: By removing excess sebum and impurities, double cleansing enhances the overall appearance of the skin, making it look brighter and more even-toned.
4. Better absorption of subsequent products: Thoroughly clean skin can more effectively absorb the following skincare products, such as serums and moisturizers, maximizing their benefits.

Double cleansing is recommended for anyone looking for deep skin cleansing and is especially beneficial for those who regularly wear makeup, as it helps to completely remove waterproof makeup. It is also suitable for those with oil-prone skin because it helps control excess sebum.

AND REMEMBER: DON'T FORGET THE NECK.

Exfoliation is important for removing dead skin cells and achieving brighter skin. However, the acne of adolescence is far behind: it is now crucial not to overdo it with exfoliation. Choose a gentle exfoliating product and use it according to your skin's characteristics. Scrub is a very important tool, but you must be careful not to damage the skin barrier. Exfoliate your face once a week if you have oily skin, once every 10 days if you have combination skin, and once a month if you have sensitive or dry skin.

SCRUB YES, OVERDO IT NO.

Using a toner or serum can be beneficial in addressing specific skin concerns. If you have dull and tired-looking skin, look for a serum enriched with vitamin C to improve its radiance. If you have oily skin, consider using a toner with astringent properties. Apply the toner after cleansing and the serum right after, before your moisturizer.

The eye area is delicate: it's easily injured, has fragile capillaries, and is prone to developing wrinkles and dryness, especially after the age of 30. The cream in this area should be applied with greater care and less force. If your skin is particularly sensitive, use a specific eye contour cream, which will glide easily; otherwise, use your regular face cream but apply it gently, tapping delicately with your fingers to avoid damaging the area.

KEYWORD FOR THE EYE AREA: GENTLENESS.

At 35, it's really necessary to use an anti-aging cream. Apply it with circular and upward motions, focusing especially on areas prone to expression lines and wrinkles: the sides of the mouth, forehead, and the neck - don't forget the neck because it's around 35 that the most noticeable signs appear here. Choose natural products, like our creams, with moisturizing and anti-aging properties. The anti-aging action will help you both counteract the future appearance of wrinkles, improving the firmness of your skin, and repair existing expression lines. Lastly, the massage relaxes the skin, reactivates microcirculation, promotes the elimination of toxins, and helps smooth out wrinkles. A prolonged massage enhances the absorption of the cream's active ingredients.

APPLY THE CREAM WITH A MASSAGE: CREATE YOUR OWN 10-MINUTE DAILY ROUTINE.

Whether you started a beauty routine at 20 or are beginning now, at 35 your skin needs care to preserve firmness and counteract signs of premature aging. Regular cleansing is the first step, morning and night: it helps prevent the buildup of impurities that can lead to skin problems and prepares it to absorb the active ingredients of the cream.

Hydration is essential to keep your skin firm and radiant. Use products rich in natural ingredients with beneficial moisturizing properties. Grape seed oil is an excellent example because it has moisturizing and soothing properties, as well as antioxidants like all grape derivatives.

Cosmetics formulated industrially often contain aggressive ingredients that can damage your skin. At 35, you can no longer choose products that put the health of your skin at risk, or you will regret it shortly. Choose natural products, free of harmful chemicals such as parabens, sulfates, petroleum, and silicones.

Protecting the skin from UV rays is crucial. The data is clear: 80% of UV radiation accumulates in the first 18 years of life, and 91% of melanomas are due to incorrect UV exposure. If the skin of the face is not protected with particular care, around the age of 35, the first spots tend to appear. Protecting your face from the damage of UV rays is now a must. In summer, it is essential to create a barrier for the skin with creams that have sunscreens. But even away from the beach, and in autumn and winter, it is crucial to use a protective face cream against UV rays.

Grapey creams are formulated with grapes, grape seeds, and grape skins, making them powerful natural UV protectors. Apply the UV protective cream every morning before going out: you will protect your skin from the negative effects of the sun's rays and ensure long-lasting skin health.

Adopting a healthy lifestyle is essential for maintaining firm and radiant skin— at 35, it's no longer something to postpone. This involves a series of habits that contribute to the health of your skin as well as your overall well-being.

1. Balanced Diet: A diet rich in fruits, vegetables, lean proteins, and omega-3 fatty acids provides your skin with essential nutrients to stay elastic and hydrated. Consider taking antioxidant-rich supplements like vitamins C and E to protect your skin from free radical damage. Tomato supplements have shown highly effective antioxidant properties.

2. Regular Exercise: Regular physical activity improves blood circulation, contributing to oxygenating and keeping your skin healthy. Sweating during exercise helps unclog pores for cleaner skin.

3. Hydration: Sufficient water intake is essential to keep the skin hydrated. Water helps eliminate toxins from the body and maintains luminosity in the skin. If you don't have specific health concerns, aim to drink at least 10 glasses of water per day.

4. Quality Sleep: Quality sleep allows the body to regenerate and repair damage incurred during the day. Ensure you get enough sleep to allow your skin and brain to recover.

5. Avoid Smoking and Excessive Alcohol Consumption: Smoking and excessive alcohol consumption can damage the skin and accelerate the aging process. Avoiding them helps preserve both the health and beauty of your skin.

6. Manage Stress: At 35, work and other commitments can be demanding. Learning to manage stress is crucial, as chronic stress negatively impacts skin health and overall well-being. Practices like yoga and meditation help reduce stress, maintaining healthy and toned skin.

7. Reduce Heavy Makeup Usage: Whenever possible, avoid overloading your skin with heavy makeup. Let your skin breathe to keep it fresh and healthy.

The quality of ingredients makes a difference in the results of your skincare.

Here at Grapey, we formulate only natural creams, using active ingredients from organic grapes. Polyphenols from Vitis vinifera have extraordinary natural anti-aging properties, which we have enriched with extracts of tomato and blueberry for a triple antioxidant action.

Antioxidants combat free radicals and help prevent premature aging. Look for a cream enriched with natural antioxidants like all grape derivatives.

We recommend Crema Grapey Anti-Age, a powerful extract from unripe grapes, which has shown antioxidant effectiveness superior to vitamin C by +124%.

Crema Grapey Anti-Age is an ideal product for a beauty routine. Derived from unripe grapes and enriched with grapeseed oil extract, this cream is rich in antioxidants that keep the skin firm, prevent premature aging, and address expression lines.

The grape polyphenols improve the elasticity and radiance of the skin, helping you maintain a youthful and radiant appearance. The formulation is enhanced with tomato oil (rich in lycopene) and blueberry oil (rich in omega-3), working synergistically with the antioxidant power of polyphenols to provide additional protection and hydration to the skin.

Crema Grapey Anti-Age is also free of parabens, sulfates, and other harmful chemicals, making it a safe and natural choice for your beauty routine. Introducing it into your beauty routine is a winning choice: to get the best from nature, without compromising on anti-aging effectiveness while naturally protecting your skin. Start your natural skincare journey today. Investing in targeted skincare is an important step in taking care of your skin, and Crema Grapey Anti-Age is your ideal ally on this beauty journey.